Customers Income: Exploring Customers’ Willingness to Pay Toward Green-rated Hotels

effects of brand experiences on the customers willingness to pay more

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

Exploring Web Customers' Trust Formation in Infomediaries

Infomediaries are information intermediaries in the Internet that play an important part in reducing online customers’ search costs for finding the most suitable vendors and products. This research explores the process of Web customers’ trust building using infomediaries. Specifically, we identify four sets of trust-related beliefs that impact web customers’ trust attitude and intended behavior...

How Will Customers Pay For The Smart Grid?

The smart grid has the potential to improve operations on the electric grid and increase economic efficiency in terms of reducing costs for customers, improving the reliability of the supply system and addressing environmental problems such as climate change and urban air pollution. To achieve this, however, customers must be more involved in the wholesale market for electricity. These customer...

When customers exhibit verbal aggression, employees pay cognitive costs.

In 4 experimental studies, we show that customer verbal aggression impaired the cognitive performance of the targets of this aggression. In Study 1, customers' verbal aggression reduced recall of customers' requests. Study 2 extended these findings by showing that customer verbal aggression impaired recognition memory and working memory among employees of a cellular communication provider. In S...

The Attitude of Tehranian Customers toward Tourism Electronic Services